When you first start thinking of starting a blog, you may not completely understand your
“online persona” but once again, you’ll at least want to give it some thought.
Your “Blogging Persona”
Your “blogging persona” can impact everything about your blog and the way you present
yourself to the world. The style in which you write your blog posts, how often you publish
those posts, where to share them on social media, and even how long (how many words) to
make your blog posts will all be affected by your “blogging persona.”
Here are a few possible “blogging personas” to help get you started…
1. Expert
You are the ultimate source of knowledge on your particular topic and you want to be
acknowledged for your expertise. Your blog posts will be very focused, very detailed, and
often quite long. These days an expert post can easily exceed 300o – 5000 words and that’s
perfectly OK. Gone are the days of 300-word “link bait” articles.
2. Helper
The helper personas are the Reviewers, DIY’ers, and how to bloggers (I tend to fall in this
category). You want to help other people solve their problems in what ever way possible.
3. Storyteller
You have a story to tell! You’re writing is creative and flowy and your blog posts may cover
many different topics from your wedding day to your adventures remodeling your home.
Wherever your inspiration leads you, that’s what you write about.
3. Marketer
You want to become a blogger for one simple reason – promote your business and make
money. You’re not in it for the passion. You’re in it for the money.
4. Reporter
Whether it’s beauty, fashion, technology, politics, or natural foods, if it’s news and it’s
happening now, you know about it want to write about it. You tend to post shorter posts more
frequently with lots and lots of pictures to help tell your story.
There are many more “blogging personas” so take the time upfront to understand who you
are before you start blogging. Look at other bloggers in your niche to see how they write and
format their posts and website as a whole.
It will save you and your readers a lot of frustration
and confusion later down the road.
Seriously, can you imagine going to a technical product
review site where the “reviewer” proceeds to tell you about the incredible fashion show she
went to last night?
Navigation


Post A Comment:
0 comments: